REACTION PAPER

Should the media be banned from promoting Facebook or Twitter?

The popularity of social networking websites has grown sharply among Filipinos or even people around the world. People are now connecting and interacting with friends and family through online social networks. The proliferation of cheap access to social networks makes it an “in thing”. To maintain an active social life, one must have an account to atleast one of these social networking sites. Also, more Filipinos, especially the younger ones, are favoring the internet more than television and print. In an article entitled “Top 10 online social networks” posted on Philippine Daily Inquirer last February 21, 2009, it named Facebook as the top 1 online social network and ranked Twitter as the third. Indeed, Facebook and Twitter’s popularity is inevitable. 

Companies encourage participation in such sites and with good reason mostly to know what's hot and what's not and how it could work for their best interest particularly in their marketing strategies. Companies can be able seed information through these popular social networking sites. Even in media broadcasting, you cannot miss to hear “access us on Facebook or Twitter.” The goal of broadcasting companies is to send information to its viewers or listeners. The use of these top social networking sites is a venue for expanding their message to the public. It keeps the information fresh, relevant, and interactive. Facebook and Twitter have been the image of success of information technology, but the problem is, would their popularity kill the healthy competition among other social networking sites? Would the media’s encouragement with words such as “like us on Facebook or follow us on Twitter” be considered a form of advertising which is detrimental to the not-so-famous social networking sites? Is there really unfair competition for this matter which justifies the need for the banning of promoting Facebook and Twitter?

France has already taken side, should Philippines also ban the media from mentioning Facebook and Twitter outside news? No, I am not in favor of such move. To address the issue on distortion of competition, one must consider the goal of the media in the mentioning of Facebook and Twitter. It is not for the promotion of these two popular networking sites to the prejudice of other social networks struggling for competition. Rather, the objective is to create an informed and conscious public. The problem on unfair competition is only just one of the issues incidental to its popularity. Taking it positively, the mentioning of Facebook and Twitter even promises healthy competition. It challenges the not-so-famous social networking sites to strive hard and formulate effective marketing strategies to enter into the market of social network addicts. They are free to create their own names as well and fight back to gain recognition. With due fairness to Facebook and Twitter, they also started from the ranks. Almost a decade ago, it was Friendster’s domination, Facebook or Twitter was nothing. But through both of the latter’s effort, their names have become associated with the social network. It is just like buying in the grocery a Colgate with a Closeup brand, making a Xerox copy out of the Fujitsu photocopier, or putting a Band-Aid with the use of Nexcare adhesive bandage. Facebook and Twitter are trademarks which are now being used as a common or generic language of the media for easy understanding and association of the audience – not for the purpose of unjust promotion.

There is no law in our country prohibiting the media’s mentioning of Facebook and Twitter outside news. The act does not constitute unfair competition as provided for under Article 189 of the Revised Penal Code. Nor does the act violate Intellectual Property Law. There may not have a prohibition of such act but there must atleast be a regulation. But this regulation should not amount to a total prohibition of the media mentioning of Facebook and Twitter. There may be legal implications but through proper regulation, the same can be avoided. These social networking sites though very popular, are not too invasive of the other social networks’ right to advertising. There is no preferential treatment contrary to fair practices. Social networking sites like Facebook and Twitter are channels of communication so that the media can better reach the public. The Philippines even recognizes the vital role of communication and information in nation building. It must be upheld rather than advocate a rule which has a weak legal explanation.

The Happy Blow

HAPPY 26th BIRTHDAY! 

to my beautiful sister =)))))) WEH?

-I know your password, I wanna surprise you <3

The one that got away

READING TWICE

by Mark J. Macapagal

The one that got away

In your life, you’ll make note of a lot of people. Ones with whom you shared something special, ones who will always mean something. There’s

the one you first kissed, the one you first loved, the one you lost

your virginity to, the one you put on a pedestal, the one you’re with

… and the one that got away.

Who is the one that got away? I guess it’s that person with who everything was great, everything was perfect, but the timing was just wrong. There was no fault in the person, there was no flaw in the chemistry, but the cards just didn’t fall the right way, I suppose.

I believe in the fact that ending up with someone, finding a longtime partner that is, does not lie merely in the other person. I can actually argue that an equal part, or maybe even the greater part, has to do

with the matter of timing. It has to do with you being ready to settle

down and commit to someone in a way that goes beyond the little

niceties of giddy romance.

How often have you gone through it without even realizing it? When

you’re not ready to commit in that mature manner, it doesn’t matter who

you’re with, it just doesn’t work. Small problems become big;

inconsequentials become dealbreakers simply because you’re not ready

and it shows. It’s not that you and the person you’re with are no good;

it’s just that it’s not yet right, and little things become the

flashpoint of that fact.

Then one day you’re ready. You really are. And when this happens you’ll

be ready to settle down with someone. He or she may not be the most

perfect, they might not be the brightest star of romance to ever have

burned in your life, but it’ll work because you’re ready. It’ll work

because it’s the right time and you’ll make it work. And it’ll make

sense, it really will.

So that day comes when you’re finally making sense of things, and you

find yourself to be a different person. Things are different, your

approach is different, you finally understand who you are and what you

want, and you’ve become ready because the time has truly arrived. And

mind you, there’s no telling when this day will come. Hopefully you’re

single but you could be in a long-term relationship, you could be

married with three kids, it doesn’t matter. All you know is that you’ve

changed, and for some reason, the one that got away, is the first

person you think about.

You’ll think about them because you’ll wonder, "What if they were here

today?" You’ll wonder, "What if we were together now, with me as I am

and not as I was?" That’s what the one that got away is. The biggest

"What if?" you’ll have in your life.

If you’re married, you’ll just have to accept the fact that the one

that got away, got away. Believe me, no matter how fairy tale you think

your marriage is, this can happen to the best of us. But hopefully

you’re mature enough to realize that you’re already with the one you’re

with and this is just another test of your commitment, one which will

just strengthen your marriage when you get past it. Sure, you’ll think

about him/her every so often, but it’s alright. It’s never nice to live

with a "might have been," but it happens.

Maybe the one that got away is the one who’s already married. In which

case it’s the same thing. You just have to accept and know that your

memories of that person will probably bring a nice little smile to your

lips in the in the future when you’re old and gray and reminiscing.

But if neither of that is the case, then it’s different. What do you do if it’s not yet too late? Simple … find him, find her. Because the very existence of a "one that got away" means that you’ll always wonder, what if you got that one?

Ask him out to coffee, ask her out to a movie, it doesn’t matter if you’ve dropped in from out of nowhere. You’be surprised, you just might be "the one that got away" as well for the person who is your "the one that got away."

You might drop in from out of nowhere and it won’t make a difference. If the timing is finally right, it’ll all just fall into place somehow and you know, I’m thinking, it would be a great feeling, in the end, to be able to say to someone, "Hey you, you’re the one that almost got away."